This selection of "Passion Projects" showcases my work created from generated guidelines as part of an exercise in following a brief.
Brook - Sparkling Water
The first brief was to create the branding for a sparkling water company called 'Brook' as well as the packaging designs for a can or bottle. The inspiration for this was a babbling brook, I wanted the brand to feel close to nature, so I included a calm river and mountain scene in the logo.
Coated - Interior Paint
This brief was to create an interior paint brand, including the paint tin packaging. I wanted this brand to look modern and stylish, so I used a sans-serif font to convey this. The Logomark idea came from an aerial view of paint pots, creating the 4 circles.
How Dairy? - Flavoured milk
This brief was to create a fun flavoured milk brand, including bottle packaging. This design went through a few different styles, so I have included them all here. In some of the designs, you can see the 'i' has a tail at the bottom. I ended up removing this as it looked too similar to a lowercase 'L'
This is the final design
